What Is The Best Dental Marketing Ad On The Market Right Now

Published Dec 14, 20
5 min read

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To be successful in marketing your dental practice, you don’t need to be a marketing guru. You need only know a few tricks of the trade or work with a qualified marketing team. (Get in touch.) The most critical component of your dental marketing campaigns? A responsive website that loads fast and works on both desktops and mobile devices. As long as you have a quick-loading site, you’re off to a great start. Use these dental marketing strategies to find loyal patients who’ll choose you year after year: The idea behind SEO is this: you create interesting, relevant content to fully optimize your website so that you will consistently show up near the top of Google’s results page.

Blog posts are the key–and they’re often overlooked. From dental technology to the best foods to strengthen your teeth, there are many potential topics at your fingertips. If you’re unsure what to write about, research FAQs for dentists to see what your target audience wants to know. The best ways to be successful with blogs are to write with search intent and make all content shareable via a social media plugin. Here are some more SEO tips for dental practices: Having a quality website is one thing, but having the right keywords is another. Local keywords are your friend (e.

Use them strategically throughout your website to rank for local search terms and stay competitive. This easy-to-use, free system is the bread and butter of SEO. It provides actionable insights regarding your website, such as your most popular pages, bounce rates, and user search terms. You can use this information to update your website to address your target audience’s needs better. Highlighting your services is the fastest way to rank for them on Google. That means more eyes on your business. If you specialize in anything, a service page is your chance to mention it. There’s no need to include pricing–just your main offerings.

It’s a quick, free process that can increase website visitors and foot traffic. Ensure your address, phone number, and office hours are consistent on all online platforms. If you’re a dental startup, there’s no need to overcomplicate social media marketing. Start with one to three platforms, and post a few times per week. While it is possible to run paid ads on social media sites, posting organically and highlighting the important day to day things that are important for future and current patients to see. Essentially this becomes a brand awareness play so that people will think of your office when they think of the dentist.

If you’re having trouble getting likes and followers, consider hosting a contest. (Need inspiration? Social media is one of our favorite dental marketing services, and we’d love to help you come up with contests and giveaway ideas. Click here to consult with our team.) We recommend using social listening, or referring to followers’ feedback on social media, when making decisions about your practice. It’ll show patients you care, help them feel involved, and ensure you’re making moves they want to see. (There’s a reason that more marketing professionals use social listening than any other marketing technique.) .

Best Dental Marketing Blog You Can Buy

Did you know that the average business brings in $38 for each dollar invested in email marketing? Wowser. As a dentist seeking to promote your practice online, a newsletter should be at the top of your list. Emails are helpful to get referrals, request reviews, and inform your patients about the latest offerings. You can even send appointment reminders. Basically, if anything exciting happens with your business (e. g., you change locations, onboard a new dentist or have a special to promote), send out a newsletter. (We recommend Flodesk, Hub, Spot, or Mailchimp.) These ideas can help you build your email list: Offer a discount, freebie, or subscriber-only content, and promote it on your social media platforms.

If you need immediate, measurable results, paid ads are a great go-to. We recommend starting with Google. Keep your ad copy personal to increase your click-through rate (CTR). Highlight the most important aspects of what your practice has to offer as well as what separates you from your competitors. Below is an example of a local dental office using Google Search Ads to help promote their business. Here are a few more suggestions: It’s generally best to start with a few text ads and a responsive search ad. Google will show your best performing ads most often. Adjustments to ad copy in your headlines and descriptions could help improve ad performance.

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While digital marketing is all the rage, print advertising still has its place. Direct mail, when combined with other marketing methods, can be profitable for dentists. Like paid ads, your ROI for direct mail is easy to track when you include a special phone number or code on each piece. The key is honing in on your dental marketing messages so that your offer is clear, effective, and enticing enough for potential patients. Need suggestions for your direct mail? Start with these: Would you like to be the go-to family dentist in your city? Do you want to appeal to parents? Would you like to offer special discounts to teachers, medical professionals, and service members? Consider who you’d like to attract and create your direct mail accordingly.

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Hone in on your offer so that it’s clear, and do the same for your CTA for better results. Even if you’re a rockstar designer, it helps to have a professional take care of it for you to ensure that it’ll appeal best to your target audience. Not to mention, it’ll save you time so you can focus on what matters: building a community of happy, healthy patients.

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