What Is The Best Marketing Ideas Dental Office Software?

Published Jul 03, 21
6 min read

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I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And, due to the fact I move around a lot, I’m constantly looking for a new dentist to trust my teeth with. Talking to friends who also struggled with finding a dentist, I heard all kinds of horror stories—anything from getting fake cavities filled to being overcharged for a service they didn’t receive. What we could all agree on: finding a good dentist is hard. You might find that bringing in good clients, and lots of them, is hard too! Here are some smart marketing ideas to make it easier for your potential customers to find your practice.

According to Google, most healthcare-related searches are performed on a smartphone. And one in twenty Google searches is for health-related information. Don’t miss out. You can create ads exclusively for mobile with call-only campaigns through Google Ads.

Whether it comes in the form of a postcard or a phone call, appointment reminders are important to make sure your patients show up. Streamline this process by using Google calendar alerts, and sending appointment confirmations and reminder by email. You can also easily use these methods to remind your patients to make an appointment, i. e. for an annual cleaning.

Yes, everyone should floss regularly and go to the dentist for annual cleanings. In truth, most people don’t. In Google Ads, you can target different demographics based on income level. Navigate over to the settings tab and select “Advanced Location.” It will bring up this menu: Select the “Location groups” tab and you’ll notice a list of three options. The one you want is called “Demographics.” Now, choose the household income tier (or tiers) you’re interested in and click the big red “add” button! This can be used to target higher income levels with ads for teeth whitening or veneers; lower income levels may be more interested in maintaining basic health.

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Facebook recently announced a new ad feature which utilizes Messenger to communicate with businesses. Advertisers will be able to use “Send Message” as a CTA on their ads, which would then take the prospect to messenger. This is only in beta now, but should be rolling out fully soon!

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An advertisement on Google maps could literally lead a potential patient right to your dental practice. When “dentist” is entered into the search bar, results are shown on the map and on the search results list. On mobile, these ads also include directions and call CTAs.

Like Google Maps, you can also directly advertise on Waze. Because Waze is a community-based application, advertisements are a little different—customers near your business will see a “digital billboard” appear on the map, as well as in the search results. They can either navigate to your dental practice or save the location for later.

If there is something millennials hate as much as having to pay for wifi, it’s talking to medical professionals on the phone. Zoc, Doc is a mobile app that helps patients find doctors based on specialty, insurance, location, and availability; it’s almost like booking a doctor’s appointment on Open Table. It is now in most major cities—and some smaller ones too!

Imagine a world in which your patients could email the practice when they wanted to make an appointment. Your receptionist could respond with a few timing options, and ta-da, an appointment is made and on the calendar. Even better, you can send bills this way, reminder emails, and cute “we haven’t seen you in a while!” emails.

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You need to attract more new patients to your practice, but you don’t know where to start. While creating and implementing a comprehensive marketing plan does take time, there are many things you can get started on today. The listed below will help you quickly amp up your practice marketing so you can start attracting a steady flow of new patients.

Do a Google search of your name and then your practice name. Note the review sites that come up in the search results and take a look at your reviews. Don’t have any? Setup your profile on popular review sites like Yelp and Health, Grades to start getting patient reviews. If you already have reviews, make sure you’ve claimed your profiles and filled them out with complete, accurate information. Then read your reviews. Thank those who have left positive feedback and reach out to patients who have left negative feedback. Before responding to reviews, though, read our blog post “How to Respond to Negative Dental Patient Reviews.” “88% of consumers say they trust online reviews as much as personal recommendations.” -2014 Bright, Local study .

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Google loves websites with informative, unique, high quality content. They want to see that your website effectively answers visitors’ questions (measured by their level of engagement with the site) and that you provide your visitors with new content regularly. Blogging is the best way to consistently publish new content to your website. Not only can it improve your search engine rankings, it shows your patients that you are an authority in your field and care about providing them with useful information. It also offers you another way to distinguish yourself from your competition.

Engaging with your community is always a good idea. Not only does it get your practice name in front people in your area, it shows that you care about your community. Sponsor a local T-ball team, host a charity event, have your office participate in the local 5k. This offline marketing gives you the opportunity to interact with potential new patients face-to-face. But don’t forget to add an Events or Community page to your website where you share the local events you and your team will be participating in and encourage patients to join you. By doing so, you show website visitors that you are involved and invested in your community.

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