What Is The Best Marketing Ideas For A Dental Practice Business?

Published Oct 13, 21
5 min read

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Allowing readers to comment on your blog posts is another great way to attract interest and engage. But be careful with this tactic -- blogs with comments enabled can attract a lot of spam posts. Google can penalize your site for this. So make sure you use an anti-spam filter or Captcha to weed them out:

The ways in which blogs can promote websites and increase online presence are many and varied, so you cannot afford to go without one.

Whether you encourage commentary or you allow followers to submit blog posts, just for example, getting your online audience involved in the creative process can lead to increased sharing opportunities.

It’s not enough to create a proliferation of social media profiles – you also need to support them if you want to gain the benefits they offer in terms of increasing your online presence. You should use your Facebook and Google My Business, and then consider using Pinterest, Instagram, and other accounts in the following ways:

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Some, but not all social links will show up in Google search results, so that’s one reason to do this. The other is that you want to make it as easy as possible to navigate social followers back to your site.

Just like your blog, your social profiles are another place where you can build trust with potential and current patients. So make sure you post content that shows you care. Here’s a great example:

Social media is also a great way to plan and promote in-person gatherings. Just look at the success of efforts like geocaching and flash mobs. Use social media to promote an in-person gathering, such as an educational oral health presentation for kids in the park.

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Submitting content to Digg, Reddit, Delicious, Stumble, Upon, and other social bookmarking sites can help you to increase your visibility, and website traffic, increasing the likelihood that your content will be seen as eye-catching, share-worthy, timely, and trending How the times change! We've written and revised this article several times over the years, and it's high time to take this section out. We thought about deleting it for good, but we figured it doesn't hurt. We, and our visitors can look back and see how the Internet has changed. Plus, there is a minor chance (very minor) that using social bookmarking could potential help you.

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Promotions can be a great way for dentists to get the word out about a new service, or about their practice. This is particularly important if you are the new guy in town. How can you use promotions?

Maintain a connection with current patients by taking advantage of your in-house email database. Your patient intake forms should have all the relevant email address to connect with patients who are not due back for another annual check-up (this can be done once a month). It works, and it’s highly cost-effective to keep in touch with patients. It’s a crucial part of maintaining patient relationships throughout the year. Further, it can also be a tool that you could use to remind patients of an upcoming appointment and confirmation of that appointment. This has the added benefit of ensuring that your patients show up for their appointment (saving you time and money in the long run).

Create relationships with other businesses in your vicinity or a related industry to promote each other’s services. For example, an orthodontist would be a great business to get referrals from. Joint dental marketing with other businesses in your business complex is also a great idea -- people like one-stop shopping, which can set your dental office apart.

These ideas will not only delight current patients connected to you online, but they’ll also help to catch the attention of prospective clientele.

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If you want to expand your online presence, eventually you’ll have to engage in digital dental marketing for dentists. Here are a few options that have not yet been discussed:

It can be difficult to get your business page on the first page of Google search results. But one solution to this is investing in PPC search advertising. A lot of dental practices use pay-per-click or other online ads without seeing much in the way of returns. But that’s because they’re not being smart about their paid ads. For online ads to work, you need to be targeted with your efforts. When done right, PPC and retargeting are excellent ways to get your online ads seen by the right people — your target audience. Retargeting is a method of delivering ads based on prior engagement, effectively “following” your audience all over the web.

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You and your clinic staff need to reflect the clinic’s or brand’s values when interacting with patients within your medical office. It’s a direct reflection of your brand’s image as your patient’s perception of you, and your practice is formed during an appointment. So it’s crucial to consistently maintain a clean and modern working environment with employees that display a positive attitude. Train your staff to be courteous, to greet patients when they come in, and display a good attitude during every interaction. A new patient’s first contact will be with your reception staff, so it’s important that all staff members are on the same page.

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