What's The Best Dental Marketing Firm On The Market

Published Dec 30, 21
5 min read

Top Dental Marketing Giveaways

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Traditional dental marketing favors brick-and-mortar dental offices but digital marketing requires an active online presence. That’s why optimizing your website is a very important dental marketing strategy. Your website is usually your practice’s first point of interaction with patients and they will judge your practice based on how your website looks and performs. That’s why website design is so important. You want your practice’s website to be easy to navigate while at the same time, communicating the most relevant information about your services. The content also needs to be written in language that is easy to understand by potential patients of all reading levels.

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Patients want your webpages to load within two seconds or less. A recent report from revealed an average bounce rate of 9% for pages that take three seconds to load and an average bounce rate of 38% for pages that take more than five seconds to load. More than 70% of local searches were conducted on mobile devices and smartphones in the past six months, so make sure that your website is optimized for the mobile experience Your website content should include keywords to make it easy for search engines to find, crawl, index and ranks its pages. Choose keywords that describe your practice and would be relevant to dental consumers.

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One trending dental topic is “natural” teeth whitening. Many people have been Googling the use of activated charcoal as a teeth whitener. Your blog post can discuss the pros and cons of this DIY treatment and recommend teeth-whitening services that your practice offers.

Most people are interested in preserving the teeth they were born with. Your blog posts can talk about healthy oral habits and encourage regular dental check-ups. You can also let patients know that most dental insurers will pay 100% for these services. Not only does blogging help your website rank higher on the SERP, but it also helps you connect with potential and existing patients. People are constantly seeking information, use this as an opportunity to answer commonly asked questions and to position yourself as a dental expert.

Developing an SEO strategy is essential for all healthcare businesses. The first place that people go to find healthcare information is typically the internet. Their first stop? Their favorite search engine. More than 90% of online experiences start with a visit to a search engine and 75% of people never go past the first page of the search engine results. You could be the best dentist in the city but if no one can find you, then you’ll have a difficult time attracting new patients. The following SEO checklist will help your web pages rank higher on the search engine results page.

Video marketing is a sound dental marketing strategy because consumers like videos, especially ones that address a dental problem they have. Approximately 40% of potential patients called to schedule a dental appointment after watching a video on a topic that was relevant to them. Here are ideas of dental videos you can post: Create a video to welcome and introduce prospective patients to your practice. A very great example is this welcome video created by Coastal Dental Arts. You can create a video about yourself that discusses your background and training. This is also a great place to discuss your practice philosophy and your areas of expertise.

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Another way to make sure that your dental practice ranks high on the search engine results page (SERP) is to use pay-per-click ads. Here is a very brief explanation of how PPC advertising works on Google Ads: Choose relevant keywords that you want your PPC ads to rank for Create a PPC ad using the keywords Users search for your keywords or related keywords Your PPC ad is displayed on top of the SERP When someone clicks on your ad, you pay a certain amount of money to Google Facebook Ads work in a similar manner. Instead of users searching for keywords, Facebook displays ads to your target audience within their newsfeed using demographic and behavioral information they have shared.

If you decide to use PPC ads, it’s best to get the advice of a digital marketing agency that has experience with PPC strategy and management. There is a lot of strategy and science behind PPC and if you don’t have the expertise or time to keep on top of it, you will end up just wasting money and not getting the best results. But if you want to try yourself, we’ve published many guides on how to develop effective PPC advertising campaigns. Here are a few that may help: .

Asking for reviews and testimonials is another great dental marketing idea. These days, potential patients will read reviews from other patients before they even bother contacting your office. A consistent flow of current positive reviews is free marketing. More than 80% of consumers trust online reviews as much as recommendations from friends and family. As if that’s not evidence enough, 48% of patients would go out of their insurance network for a dentist with great reviews. Here are the places you need reviews: Google Facebook Yelp Dental directories mentioned above.

You now have 10 digital marketing ideas that you can implement right now to attract more patients to your dental practice. If you use even a handful of these ideas and strategies, you’ll be ahead of your competitors. Most of these ideas and strategies are very easy and free to do yourself, but if you don’t have the time or expertise, Cardinal Digital Marketing can help you. Contact us today for a free consultation.